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Cultivating Connections |
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A powerful element of many agribusiness companies is to focus on its
Core Competencies -- and then outsource other business functions
to others within their network of connections.
For many years, large science and engineering companies have weighted their internal staffing with people with scientific minds.
With their center of gravity
set on the left side of their business brain, they balanced themselves by outsourcing their advertising, public relations and other markeitng communications
to agencies, who are typically staffed with right-brained people trained in communications and blessed with creativity.
Increasingly, companies are going beyond communications and are now outsourcing other functions, such as credit management, market research, interactive web services, data mining and other business operations.
NAMA members are Cultivating Connections with fellow members who can provide the specific expertise beyond a company's core competencies.
Well-known connections with reliable NAMA members ensures performance and reduces risks associated with outsourcing.
Members of NAMA typically seek out others to fulfill needs such as: |
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Advertising |
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Brand Management |
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Product Publicity |
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Market Research and Analysis |
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Interactive Web Services |
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Data Mining |
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Public Relations and Government Relations |
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Crisis Management |
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Trade Shows and Field Days |
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Direct Marketing and Fulfillment |
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Credit Management and other
Financial Interactions |
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Customer Communications |
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"While the greater performance, faster delivery and the cost savings of outsourcing is clearly evident, most agrimarketers also need to manage the risks relating to performance.
It is indeed wise to seek out
NAMA members that have the in-depth knowledge from their deep roots in the industry, are proven performers and will always deliver on their promises.
Why? NAMA members attach their personal reputations to their work."
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Robert Ratliff |
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Copyright 2010 Carolinas Virginia Chapter, National Agri-Marketing Association.
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